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Privacy Policy

Privacy Policy

We understand that the information you entrust to us is important to you and we are committed to respecting and protecting your privacy.

This policy details what personal information we collect and why we collect it. It explains how we use your information during the course of providing services to you, under what situations we may disclose your personal information to others, how we keep your information safe as well as how you can access and update your information.

Who we are

Latitude50 is a self-catering holiday lettings agency owned by The Travel Chapter Group. The Travel Chapter Group operate a number of websites and brands including Latitude50. For a full list of our brands and websites please click here.

All references to “we”, “our”, “us”, or “company” within this statement are deemed to refer to The Travel Chapter Limited, (a company registered in England & Wales, company no 02431506) our ultimate parent company Country Topco Limited (company no 11724257), its subsidiaries, affiliates and/or any of our brands.

Our registered office is Travel Chapter House, Gammaton Road, Bideford, Devon. EX39 4DF, United Kingdom.

ICO Reference number: Z4968059.


  • We only collect personal information about you where it is completely necessary or you have consented, and we will ensure that we only collect information that we need.
  • We will not send you marketing material unless you have given us permission to do so.
  • We will protect your personal information with an appropriate combination of technical and organisational measures, see ‘Information security’
  • If you have any questions about how we process your information, please see how to contact us in ‘Who to contact in relation to the processing of personal information at Latitude50’ below.
  • If you have a complaint, please see ‘Complaints’, below.

Financial transactions

Latitude50 is responsible for financial website transactions.

The Latitude50 website is SSL secured, your credit card details are entered on a secure page and are transferred using secure SSL technology.

What information do we collect about you?

We collect information while you use our website and when you get in touch or sign up to our email newsletter.

We may collect the following data about you:

  • Information that you provide by filling out a booking or enquiry form, such as a contact name, address, telephone number and email address. If you book by telephone, we will record this data during our conversation in the Super Control booking software.
  • If you sign up to our email newsletter, we will collect your email address and name.
  • Details of your visits to the site, including your IP address, and the pages that you view (through cookies). This is anonymous data collected by Google Analytics.
  • If you contact us, we may keep a record of this correspondence.

If you subscribe to our email newsletter, your information will be stored in the Campaign Monitor newsletter system.

We have put in place suitable physical, electronic and managerial procedures to safeguard the information we collect. Any personal information is kept private and securely stored until a time it is no longer needed, or until you request that we remove it from our records.

Information security

We work hard to keep your data safe. We use an appropriate combination of technical and organisational measures to ensure as far as possible the confidentiality, the integrity and the availability of your information at all times.

How will we use the information about you?

If you subscribe to our email newsletter, we will contact you by email with special offers, news, details of upcoming events and updates about changes to our services. Newsletters may record subscriber data relating to engagement and geographic data, which we use in marketing analysis. You can unsubscribe from our mailing list by clicking the unsubscribe link at the bottom of the newsletter.

If you fill out a contact form on our website, we will use the details to contact you by email or telephone in relation to your enquiry.

If you make a booking through our website or by telephone, we will use your information to process your booking, keep you updated on its progress and request feedback after your holiday.

You agree that we can share your personal information with:

  • Our suppliers and sub-contractors for the performance of any contract we enter into with them to allow us to provide services to you, and only where they are under a duty to deal with your personal data in accordance with the Data Protection Act 1998; and
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site.
  • Social media consultants who run advertising campaigns on our behalf.
  • With direct family, associates or representatives of the person whose personal data we are processing, where appropriate.
  • Suppliers or insurance brokers in the case of, and on behalf of, our property owners.

We will disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of supply of services and other agreements; or to protect the rights, property, or safety of Latitude50, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

If you are unhappy with how we have collected or used your data, you have the right to complain to the Information Commissioner’s Office (ICO).

Access to your information

You have the right to access any data that relates to you, to delete it, and to object to its use for marketing. You can also check, correct and update your information (for instance, if you change address or email address). To do this, please contact us by emailing [email protected].

The cookies we use

This website uses cookies, which are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They are used to tailor your return visits and provide a more personalised experience, or to assist in monitoring website usage. They do not allow us to identify you as an individual. Below you’ll find details of which cookies we use, and why.


Cookie generated by applications based on the PHP language. This is a general-purpose identifier used to maintain user session variables. It is normally a randomly generated number and is used to maintain a logged-in status for a user between pages.


The __cfduid cookie is used to override any security restrictions based on your IP address. It does not correspond to any user ID in the web application, nor does the cookie store any personally identifiable information.


Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exist. The cookie is updated every time data is sent to Google Analytics.


Used to throttle request rate.


Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exist. The cookie is updated every time data is sent to Google Analytics.


Enables website owners to track visitor behaviour and measure site performance in Google Analytics.


Stores the traffic source or campaign that explains how users reach a site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.


Used to store visitor-level custom variable data. The cookie is updated every time data is sent to Google Analytics.


Security measure to protect users against cross site request forgery, preventing submissions to forms from other websites.


Every time the state is updated (the page reloaded) the last activity is set to the current datetime. Used to determine expiry. This is essential for logged in users, but not for guests.


Sets the datetime that the user last visited the site, and is set for both guests and logged in users. If not set, is automatically set to 10 years ago. Affects guests and logged in users.


Allows the site to remember your preferences.


A uniquely generated ID that corresponds to the session_id column in the exp_session table. Used when cookie and session are set as the session type. Used only for logged in members.


Delivers shortlist functionality.


Tracks the last 5 pages viewed by the user; used primarily for redirection after logging in. Affects guests and logged in users.


This cookie generates a unique ID that relates to session values that determine the current state of the website and any actions you have performed. Expires after 2 hours.

Disabling cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site, and we therefore recommend that you do not do this.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this page. This privacy policy was last updated on 01 June 2018.

Contact us

You have the right to request a copy of the information we hold about you.

If you require any further information about our privacy policy, would like to request details of the information we hold about you, or ask us to correct that information, please get in touch on 01208 869090 or in writing to The Data Protection Officer, Latitude50, High Field Business Park, Rock, Wadebridge, Cornwall, PL27 6FE.

If you do request a copy of the information we hold about you, we will provide you with this information within a month of receiving your request and of verifying your identify.


We work hard to ensure that your personal information is treated safely and securely. However, in the unlikely event of a complaint, please write, in the first instance, to The Data Protection Officer at Latitude50 using the contact details above.

Latitude50 is registered with the Information Commissioner’s Office (ICO). The ICO is the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals. Further information about your right to privacy is available on the ICO’s website.

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