Our fresh, cutting-edge marketing ensures your property stands out and reaches its target audience.
Our fully optimised website allows guests to book a holiday at any time of the day or night. Fresh, engaging and informative content keeps visitors on our website for longer and the user-friendly interface maximises online bookings. Our Journal is updated weekly and is bursting with inspired ideas and the best secret tips for a truly memorable holiday in Cornwall.
Search engine optimisation and analytics
Through our large investment in search engine optimisation and pay-per-click advertising, we ensure Latitude50 is easy to find in search engines.
We invest in professional photography to present your property, the location and the lifestyle in the best possible light. Our skilled local photographers has previously worked for Vogue and Harper's Bazaar. We take time with our photography and include a full styling service; our gallery will give you a flavour of the results.
We work with fantastic local videographers (including drone operators) and give all owners the chance to boost their online presence with a video of their property, overseen by us and promoted through our marketing channels. We also pride ourselves on creating beautiful lifestyle content to give our potential clients a flavour of the North Cornwall lifestyle. You can view examples of our property and location promotional videos below.
While we’re ahead of the game with our digital advertising, we still appreciate the value of beautiful, high-quality literature. We produce a range of printed materials, distributed locally and further afield.
Our popular email newsletter, News from The Rock Road, is distributed fortnightly to an extensive database of loyal guests. Our email campaigns receive over double the industry average when it comes to open and click-through rates (Mail Chimp statistics). Our property owners also receive a dedicated newsletter Notes from the Rock Road on a quarterly basis.
We're active on a wide range of social media platforms and have in house industry experts who ensure we maximise our investment in advertising on these platforms (take a look at our Facebook and Instagram pages). Our digital marketing resulted in a silver award for Excellence in Digital Marketing at the Cornwall Business Awards.
PR and advertising
We invest heavily in advertising and PR, both locally and nationally and work with a London-based PR company specialising in luxury and travel brands. This includes running editorials, adverts and competitions in publications such as The Telegraph, The Guardian, Conde Naste Luxury Traveller, Sunday Times Travel Magazine, The Evening Standard, Manor, Cornwall Today and Coast to direct traffic to our website. We also work with well-known bloggers and social media influencers including Lauren McDermott and Miss Magpie Fashion Spy who promote our properties to their large base of followers. Take a look at the In the Press section for examples of the print and digital coverage we have achieved.
Our sales team
Our skilled sales team members live and work in the local area and are experts in both North Cornwall and our portfolio of properties. They’re the friendly voice on the end of the phone; natural holiday matchmakers, with a talent for finding guests their ideal property from our portfolio. Read more about our team.
We work in partnership with a number of brands to raise our profile within target markets. These include local surf schools, activity providers, restaurants, concierge beauty and yoga providers, and well-known clothing brands such as Seasalt. We also work with and advertise through a whole host of industry partners such as Visit Cornwall, Muddy Stilettos, Man on a Beach and We Accept Pets, to name just a few.