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Our marketing

Our marketing

Our fresh, cutting-edge marketing ensures your property stands out and reaches its target audience.

Website

Our new, fully optimised website allows guests to book a holiday at any time of the day or night. Fresh, engaging and informative content keeps visitors on our website for longer and the user-friendly interface maximises online bookings. Our Journal is updated weekly and is bursting with inspired ideas and the best secret tips for a truly memorable holiday in Cornwall.


Search engine optimisation and analytics

Through our Google-accredited agency and large investment in pay-per-click advertising, as well as our fully optimised website, we ensure Latitude50 is easy to find in search engines.


Photography

We invest in professional photography to present your property, the location and the lifestyle in the best possible light. Our skilled local photographer has previously worked for Vogue and Harper's Bazaar. We take time with our photography and include a full styling service; our gallery will give you a flavour of the results.


Video

We work with fantastic local videographers (including drone operators) and give all owners the chance to boost their online presence with a video of their property, overseen by us and promoted through our marketing channels. You can view examples of our property and location promotional videos below.


Print

While we’re ahead of the game with our digital advertising, we still appreciate the value of beautiful, high-quality literature. We produce a range of printed materials, distributed locally and further afield. If you would like a copy of our Guide for Owners, please get in touch.


Newsletters

Our popular email newsletter, News from The Rock Road, is distributed fortnightly to an extensive database of loyal guests. Our email campaigns receive over double the industry average when it comes to open and click-through rates (Mail Chimp 2018). Our property owners also receive a dedicated newsletter on a quarterly basis.


Social networking

We're active on a wide range of social media platforms and work with industry experts to ensure we maximise our investment in advertising on these platforms (take a look at our Facebook and Instagram pages). Our digital marketing resulted in a silver award for Excellence in Digital Marketing at the Cornwall Business Awards.


PR and advertising

We invest heavily in advertising and PR, both locally and nationally. This includes running editorials, adverts and competitions in publications such as Manor and Cornwall Life to direct traffic to our website.


Our sales team

Our skilled sales team members live and work in the local area and are experts in both North Cornwall and our portfolio of properties. They’re the friendly voice on the end of the phone; natural holiday matchmakers, with a talent for finding guests their ideal property from our portfolio. Read more about our team.


Partnership marketing

We work in partnership with a number of brands to raise our profile within target markets. These include local surf schools and activity providers, and well-known clothing brands such as Seasalt. We also work with a whole host of industry partners such as Visit Cornwall, Muddy Stilettos, Man on a Beach and We Accept Pets, to name just a few.


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