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Our marketing

Our marketing

Our fresh, cutting-edge marketing ensures your property stands out and reaches its target audience.

Website

Our new, fully optimised website allows guests to book a holiday at any time of day or night. Fresh, engaging and informative content keeps visitors on our website for longer and the user-friendly interface maximises online bookings. Our Journal is updated weekly and is bursting with inspired ideas and the best secret tips for a truly memorable holiday in Cornwall.


Search engine and analytics

Through our Google-accredited agency, large investment in pay per click advertising as well as our fully optimised website, we ensure Latitude50 is easy to find in search engines.


Photography

We invest in professional photography to present your property, the location and lifestyle in the best possible light. Our skilled local photographer has previously worked for Vogue and Harper's Bazaar. We take time with our photography and include a full styling service. Our gallery will give you a flavour of our photography.


Video

We work with fantastic local videographers (including drone operators) and give all owners the chance to boost their online presence with a video of their property, overseen by us and promoted through our marketing channels.


Print

Whilst we are ahead of the game with our digital advertising, we still appreciate the value of beautiful, high quality literature. We produce a range of printed materials; distributed locally or further afield.


Newsletters

Our popular newsletter News from The Rock Road is distributed fortnightly to an extensive database of loyal guests. Our property owners also receive a dedicated newsletter on a quarterly basis.


Social networking

We're active on a wide range of social media platforms and work with industry experts to ensure we maximise our investment in advertising on these platforms. Take a look at our Facebook and Instagram pages. Our digital marketing resulted in a silver award for Excellence in Digital Marketing at the Cornwall Business Awards.


PR & advertising

We invest heavily in advertising and PR both locally and nationally. This includes running editorials, adverts and competitions in publications such as Manor and Cornwall Life to direct traffic to our website.


Our sales team

Our skilled sales team live and work in the local area and are experts in both North Cornwall and our portfolio of properties. They are the friendly voice on the end of the phone, natural holiday matchmakers, with a talent for finding guests their ideal property from our portfolio. Read more about out team.


Partnership marketing

We work in partnership with a number of brands to raise our profile within target markets. These include local surf schools and activity providers, and well-known clothing brands such as Seasalt.


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